PB129: How to Create Your Facebook Advertising – 3 Types of Ads to Consider

Note: we've now started adding full transcripts to our podcasts. Scroll down to find todays one. Three Types of Ads to Consider When Creating Facebook Advertising Today we are talking about Facebook advertising. If you are all about organic, we also have a podcast about organic Facebook reach coming up. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with. A nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results. I have done some Facebook advertising, especially when I have a product to launch. But since I’m not an expert, I brought in one of our Facebook advertising subject matter experts. Angela Ponsford from Dotti Media. Today Angela is going to share some tips on how to create our first Facebook ad. Listen to this episode above here on the show notes or check it out over on iTunes here. In Today’s Episode How to Create Your Facebook Advertising - 3 Types of Ads to Consider Boosted posts Facebook tracks everything that you do It uses the information to build a database of your interests and likes It also measures what you do off of Facebook, like clicking on links or spending time on a website As a marketer, you have that information available to you Facebook determines objectives for each type of post The objective of a boosted post is to get engagement on that post within the Facebook platform, someone liking, commenting, or sharing that post If you want to get people to a blog post on your website a boosted post is not the best way to do that At Dotti Media, we used a boosted post to get feedback from our Facebook fan page because we wanted engagement on that Facebook post Before you click on the boosted post button, be sure of what action you want to take Clicks to website ads From Facebook’s perspective, these are designed to get people to click out to your website They will show the ad to people who have historically clicked out to other websites To set up a clicks to website ad Click the link in your status update Paste the URL of your website post in the status update box Then go to the Facebook Ads Manager or Power Editor to set up the Clicks to Website Ad Website conversion ads The difference between a clicks to website ad and a website conversion ad is that with the website conversion ad, you want a user to take an action on your website There is a bit more to set these up because you need to install the tracking pixel - a piece of code on your website that allows Facebook to track visitors on your website This is a powerful Facebook ad, and it can give you powerful insight into your audience Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hi there, it’s Darren from ProBlogger here. Welcome to Episode 129 of the ProBlogger Podcast. Today, we’re going to talk about Facebook Advertising. I know some of you are probably about to hit the stop button because you’re not interested in Facebook in terms of advertising because you're all about organic, that’s great, that’s totally fine. We’ve actually got an episode on organic Facebook reach coming up soon. But as most bloggers are aware, Facebook has been putting more and more emphasis into advertising as a way to reach your followers. So, it is something that I know many of you are grappling with. One of the great things about Facebook advertising is that it isn’t something you need to invest a whole heap of money into. It can be something that you can get into for just a few dollars and it can have immediate results on your side. I don’t do a lot of Facebook advertising, but we over the last year have put more emphasis into it particularly when we’ve been launching products or when I have a key blog post that I ne...