PBR Sets Deadline for Stolen Beer | Hattiesburg News

Pabst Blue Ribbon’s got a beer heist on its hands — a whole semitruck full of their brew, worth $70K, vanished in a blink. Instead of playing detective quietly, they’re throwing down an 18-day ultimatum: return the 40,000 pounds of PBR or face the consequences. With a reward (kept under wraps) and a cheeky social media message reminding thieves they shouldn’t’ve tried to flex with their brand, PBR is turning this into a viral case. Police are on board, but the company’s bold move? Pure marketing meets mayhem. Will the beer make it back before the clock ticks? Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/5993fb5a0e2d9031