PCA 2026 Preview: What Actually Moves the Needle?

It’s the final episode before the Premium Cigar Association Trade Show in New Orleans, and cigar companies have been flooding inboxes with press releases announcing their latest releases.William “Cigar Coop” Cooper and John “The Cigar Surgeon” McTavish join Sensei, Jordan, and Juan to break down which of these new cigars or accessories actually move the needle—and which ones fall flat.Tune in to find out what’s worth getting excited about and what might be headed soon to a brick-and-mortar near you.