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PCM #169 | SEGREDOS POR TRÁS DO SUCESSO DA HOPE | SHARK TANK | SANDRA CHAYO

EPISODE · Feb 13, 2023 · 55 MIN

PCM #169 | SEGREDOS POR TRÁS DO SUCESSO DA HOPE | SHARK TANK | SANDRA CHAYO

from Pizza com Marketing · host Pizza com Marketing | Seu melhor podcast

Nesse episódio convidamos Sandra Chayo, Diretora do Grupo Hope e Apresentadora do Shark Tank para falar sobre sucessão de marca, negócios, marketing e Shark Tank.  O Grupo Hope está há 57 anos no mercado e é líder no segmento de moda íntima no Brasil. Mesmo  com sua longa trajetória, a marca não deixou de inovar em sua imagem e produtos. Vamos entender quais estratégias foram utilizadas durante essa jornada e muito mais. Então, bora acompanhar esse bate-papo? O Pizza com Marketing é um Podcast em que convidamos profissionais de diversas áreas para contarem um pouquinho sobre como eles trabalham com Marketing no dia a dia. Se inscreve no nosso canal do Youtube e aprenda marketing de uma forma diferente!

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PCM #169 | SEGREDOS POR TRÁS DO SUCESSO DA HOPE | SHARK TANK | SANDRA CHAYO

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