PCM #171 | ESTRATÉGIAS DA RIACHUELO NO BBB 23 | THAIS CASTRO

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Nesse episódio convidamos a Thais Castro, Head de Marketing da Riachuelo para bater um papo sobre o posicionamento da marca no Big Brother Brasil.   Atualmente a Riachuelo se posiciona como uma marca hiperconectada, onde ela busca estar em diversos canais e se relacionar com seus clientes por via de conteúdos interativos que geram conversas.  O Pizza com Marketing é um Podcast em que convidamos profissionais de diversas áreas para contarem um pouquinho sobre como eles trabalham com Marketing no dia a dia. Se inscreve no nosso canal do Youtube e aprenda marketing de uma forma diferente!

Episode metadata supplied by the publisher feed · Published Feb 27, 2023

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PCM #171 | ESTRATÉGIAS DA RIACHUELO NO BBB 23 | THAIS CASTRO

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This episode is 57 minutes long.

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This episode was published on February 27, 2023.

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