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PCM #206 | MARKETING PARA GERAÇÃO Z | BOB'S | RENATA BRIGATTI

EPISODE · Aug 18, 2023 · 1H 12M

PCM #206 | MARKETING PARA GERAÇÃO Z | BOB'S | RENATA BRIGATTI

from Pizza com Marketing · host Pizza com Marketing | Seu melhor podcast

Está difícil conectar sua marca com a Geração Z? Convidamos Renata Brigatti, Head de Marketing do Bob's para falar sobre o desafio de marketing de equilibrar as ações para manter a fidelidade da Geração Baby Boomer e, ao mesmo tempo, conectar a Geração Z com sua marca. Durante o bate-papo entenderemos o comportamento e formato de consumo dessa geração que está 100% conectada com o digital. O Pizza com Marketing é um Podcast em que convidamos profissionais de diversas áreas para contarem um pouquinho sobre como eles trabalham com Marketing no dia a dia. Se inscreve no nosso canal do Youtube e aprenda marketing de uma forma diferente.

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PCM #206 | MARKETING PARA GERAÇÃO Z | BOB'S | RENATA BRIGATTI

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