PDX Real Estate EP151: Conquer Client Retention (and Engage New Prospects!)—with Scott Fouser of Househappy

The average person lives in a home for about 7 years. And agents and lenders need to stay top of mind, so we're there when the client is ready to move again. However, 88% of people forget their real estate team less than a year after closing. But what if there was an easy way to stay engaged with clients and support them in taking care of their home—with very little effort on your part? Scott Fouser is Chief Revenue Officer of Househappy, a tech platform that helps real estate professionals stay in front of their homeowner-clients through the gift of concierge home maintenance services. On this episode of The Portland Real Estate Podcast, Scott joins hosts Joe Fustolo and Steve Nassar to explain how the Househappy concierge connects homeowners with trusted service pros, giving your network of contractors first dibs on open jobs and coordinating the transaction in-app. Scott discusses what's included in the agent-branded emails Househappy sends clients and shares his response to REALTORS who worry that a bad experience with a contractor will be associated with them. Listen in to understand what differentiates Househappy from platforms like Angi or HomeAdvisor and find out if Scott's team can help you engage with new and existing clients to conquer client retention and grow your real estate business! Key Takeaways How Househappy keeps agents and lenders top of mind with homeowners The role the Househappy personal concierge plays in finding homeowners a trusted service pro How agents and lenders can refer their network of service professionals through Househappy The process Househappy uses to notify contractors about open jobs, send homeowners bids and schedule services What's included in the emails Househappy sends clients (and why the open rate is over 50%) Why an agent might use Househappy rather than asking homeowners to contact them directly How Househappy notifies agents when a homeowner might be selling The cost of a Househappy subscription package for agents and lenders Scott's response to agents and lenders who worry that a bad experience with a contractor will be associated with them What differentiates Househappy from Angi or HomeAdvisor (and how it improves the user experience for homeowners) Househappy's ecosystem of 104,000 contractors across the US and what the concierge does if they don't have a service pro in a particular area How Househappy vets contractors to ensure they live up to a certain standard The onboarding process for agents and lenders to set up a subscription to Househappy The best way to gift your clients and prospects a Houshappy account How to use Househappy to farm a neighborhood and generate new business Connect with Scott Househappy Househappy on Instagram Househappy on Facebook Scott on LinkedIn Connect with Joe Soldera Properties Joe on LinkedIn Connect with Steve Steve's Team at Premiere Property Group Steve on LinkedIn Resources Masters in Real Estate Facebook Group Househappy for Agents & Lenders Sarita Dua on The Portland Real Estate Podcast EP125 Black Knight Tammy Wittren on The Portland Real Estate Podcast EP146 Open Houses Direct