PDX Real Estate EP157: How to Stay on Top of Industry, Market, and Tech Changes—with Ken Perry

Have you been wondering how to stay on top of all the industry, market, and technology changes in today's real estate world? Understanding market trends, compliance, and leveraging technology has never been more critical. It's not just about navigating the legalities; it's about thriving in a market that demands adaptability, foresight, and integrity. What are the emerging market trends and technological advances that can benefit today's real estate professionals?  Ken Perry, a former lender turned trainer, speaker, outstanding podcast guest and host, and compliance expert, stays on the cutting edge of the industry. His company, Knowledge Coop, specializes in keeping lenders at the top of their game with compliance, continuing education, technology, market trends, and lessons in leadership and life. In this episode of The Portland Real Estate Podcast, Ken joins hosts Joe Fustolo and Steve Nassar for a masterclass on the fast-moving real estate industry. He shares insights into navigating the complexities of today's market with confidence and integrity. We also discuss the NAR lawsuit, how to use technology ethically, and the benefits and dangers of the AI world. We touch on election-year interest rates and have a little fun with some of the Best of Masters topics. Tune in for a conversation that's bound to inspire and equip you for the road ahead in real estate. Key Takeaways Compliance is just a portion of what Knowledge Coop does. It's more about helping the real estate industry  What realtors aren't doing right include not properly understanding or following RESPA (Real Estate Settlement Procedures Act)   Realtors shouldn't quote interest rates without disclosures or technology that posts real interest rates Ken's podcast, Lessons From Last Time, provides listeners with strategies for resilience How this downturn is worse than 2008 with the lowest amount of units sold since 1995 How the real estate and mortgage industry need to take some responsibility for the low numbers and reach out to help potential buyers How buyer behavior is influenced by FOMO (Fear Of Missing Out) and FOBO (Fear Of Better Options)  Activity increases when rates go down, but rates like in 2021 probably aren't in the future During election years rates are usually artificially lowered or not spiked Ken shares his theory from Best of Masters about the NAR lawsuit and how it's framed as consumers being harmed A buyer's agent needs to be able to explain their worth to the client, some are going to the lender's side Knowledge Coop and Zillow now have AI products With the emergence of deep fakes and AI, we need to be skeptical of everything Connect with Ken Knowledge Coop Lessons From Last Time Ken on LinkedIn Ken on Facebook Email [email protected] Connect with Joe Soldera Properties Joe on LinkedIn Connect with Steve Steve's Team at Premiere Property Group Steve on LinkedIn Resources Estie Briggs on Work-Life Balance Zillow's New AI-Powered Natural-Language Search Is A First In Real Estate Cooper AI Assistant The Joe Rogan AI Experience Aligned Showings