PE 10: Sway Their Decision

from Practical Eloquence podcast · host Jack Malcolm

This is the first of three podcasts about the psychology of decision making, which is a fascinating and difficult topic, mostly because the way in which people decide is often much different from how they actually do. Business communication is ideally completely rational and evidence-based, but it's not really that simple. The various approaches to decision-making can be understood through the four types, which I call Randy, Aileen, Norma, and Gus.

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This episode was published on March 8, 2018.

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