PE 10: Sway Their Decision

Episode 10 of the Practical Eloquence podcast podcast, hosted by Jack Malcolm, titled "PE 10: Sway Their Decision" was published on March 8, 2018 and runs 17 minutes.

March 8, 2018 ·17m · Practical Eloquence podcast

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Episode Description

This is the first of three podcasts about the psychology of decision making, which is a fascinating and difficult topic, mostly because the way in which people decide is often much different from how they actually do. Business communication is ideally completely rational and evidence-based, but it's not really that simple. The various approaches to decision-making can be understood through the four types, which I call Randy, Aileen, Norma, and Gus.

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