Pe120 Effects-Based Retail & Merchandising of Cannabis

Cannabis Retailers are battling oversaturation with multiple competitors in walking distance. When consumers have so many shops to choose from, how does a Retailer stand out? Some are starting to differentiate themselves by switching to Effects-Based merchandising and education. Today's guest is Bruce Caruso, General Manager for Green Oasis. We discuss how Bruce stopped selling on Sativa & Indica and what it's doing for the bottom line.