Pe179 How to Succeed in the Business of Plant Medicine

The rise of hemp CBD & legal cannabis have opened the door for other exciting plant medicines like Kratom - but the gray regulations around their use makes starting a plant medicine business particularly tricky. How do you successfully market a business with so much uncertainty around the products? We discuss insights from a long career in science & "nutraceuticals" that helped our guest become a leading voice in integrative healing, and how to avoid common pitfalls in messaging plant medicine. Our guest is Dr. Michele Ross, a neuroscientist, cannabis patient consultant & writer who is launching Aura Therapeutics, a health-focused Kratom business. Get Dr. Ross's latest book CBD Oil for Health Join Newsletter & get mini podcast style videos from Wayne Schedule Wayne 1-on-1 call (Office Hours, Fri 2-4pm PST) Send us a Message