Pearls of eComm Wisdom: The Bubble Tea Club Story | #166

In this episode of Add To Cart, we are joined by Pamela Yip from Bubble Tea Club.  When Covid hit, within a week of losing most of her marketing clients, Pamela Yip had conceived and launched a new business with her friend Jenny Le.  Their idea - DIY bubble tea - was timely and a huge success - if the people can’t go and get bubble tea, then bubble tea must come to the people!  Bubble Tea Club has now had over 40,000 customers or  ‘bubblers’ as they are known and the company is generating over $2m in revenue.  They’ve also been voted in the Top 20 Coolest retailers by Inside Retail, alongside Culture Kings and Country Road.  In this chat Pamela shares what it’s like to be a young, Asian, female entrepreneur, how she and her Co-founder nailed their crowdfunding campaign video and tells us all about ‘edutainment’, which is at the heart of her marketing philosophy.Links from the episode:Bubble Tea ClubSubtle Asian TraitsBubble Tea Club crowdfunding pitchCulture KingsCountry RoadSignet and Little Cocoa (sponsored)Shopify Plus and PetCulture (sponsored)Questions answered:What has surprised you most about launching your bubble tea business?How did you approach your super-successful crowdfunding campaign?As someone with an agency background, what advice would you have for agency people thinking of moving over to the client side? This episode was brought to you by…  SignetShopify PlusAbout your co-host: Pamela Yip from Bubble Tea ClubPam has spent the last decade immersed in marketing & building online communities with experience in agency, corporate & start up environments. She’s currently CMO & Director of Bubble Tea Club. Her purpose is to close the gap between asian representation in western societies through edutainment.Her curiosity for marketing, community & brand universes has been recognised by facebook APAC’s vice president (Dan Neary), A Current Affair, Insider Retailer, Business Insider Australia, Apple News Spotlight, Herald Sun & more.You can contact Pamela at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community