Pedro A. Guerrero: He wanted a magazine with stories of Latino executives, so he made one

When Pedro A. Guerrero entered corporate America, there was one national magazine covering Latinos in business, Hispanic Business. Yet at the time, 1 in 10 people in the U.S. was Hispanic, and the number was growing rapidly. Pedro Guerrero, once a frustrated art school graduate, wanted to make sure there was more than just one magazine for the community. He wanted to create a magazine that would highlight the stories of Latinos in powerful positions across some of the United States’ biggest companies. Today, Hispanic Executive is far more than a magazine. It boasts interviews with some of the country’s biggest changemakers, from Jessica Alba to former Housing and Urban Development Secretary under President Barack Obama Julián Castro. And Hispanic Executive is just one of the lines of business under Guerrero's larger namesake company.This episode was produced by Fernando Hurtado and Miguel Estrada. It was edited by James Jeffrey.Follow Hispanic Executive at @hispanicexecmag.Follow Fernando Hurtado at @byfernandoh. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.