Peetz: Building a Permanent Brand in a Throwaway World

What this episode covers

Art Aylesworth has helped rejuvenate the Peetz Fishing and Outdoors brand. The brand, famous for its incredible wood and brass fishing reels, is testament that a small, local company can stand up and compete against giant multinationals - all while offering products that aren't meant to be replaced at regular intervals. How do they do it? Join me in conversation with Art.

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 25 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on January 18, 2016.

What is this episode about?

Art Aylesworth has helped rejuvenate the Peetz Fishing and Outdoors brand. The brand, famous for its incredible wood and brass fishing reels, is testament that a small, local company can stand up and compete against giant multinationals - all while...

Can I download this Didn't See It Coming with Marc Stoiber episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.