PEG interviews UK Urban Artist EFFY LOWAN

PEG interviews UK Urban Artist EFFY LOWAN Fusing creative intent with absolute unwavering realism, the UK’s EFFY LOWAN is an urban artist with a refreshing air of truth to her sound.  Showcasing the struggles of contemporary life, blending elements of Alternative with Rap and R&B, EFFY’s debut brings her first single ‘Lets Go Back’ which has been described as “A snapshot of a diary page from an artist who cherishes honesty”. She is currently working on other projects, which will follow her debut, taking a gentler vocal approach. Inspired by Sam Tomkins, Amy Winehouse and NF, EFFY’s understanding of the industry runs as deep as her talent for expressing the inexpressible. From working with the renowned writers and producers behind J-Lo and Celine Dion, to co-writing the single ‘Only Want You Naked’ with Christopher Ellis which was released back in 2019 on Damian Marley’s label ‘Ghetto Youths International’, her hard work has forged the way for an exciting journey ahead. With a new merch line in the works and collaborations underway with rappers and producers from around the globe, expect no signs of slowing down. Intent on raising awareness about mental health, her goal is to help related charities across the UK by donating profits from her merch line and live performances. Music is her saving grace, her method of repairing the damage of the past and her songs emerge to offer the same kind of solace and healing to her audience. Socials: Instagram | Facebook | Twitter | YouTube Press Contact: [email protected] Instagram: https://www.instagram.com/effylowanmusic/ Spotify: https://open.spotify.com/artist/2qwxS2FtUj75BA7O9opVqe?si=trR9fkFURz-4k13Q8Fu1dw