Peju Province Winery v Cesari: When a TTAB Loss Doesn’t Follow You to Court

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara J. Sattler break down Cesari S.R.L. v. Peju Province Winery L.P., a long-running dispute involving the LIANO and LIANA wine marks. The Second Circuit vacated a judgment against Peju after finding that the earlier Trademark Trial and Appeal Board decision did not consider how the companies actually used their marks in the marketplace. In this episode, they cover: – The two-decade dispute over the LIANO and LIANA wine marks – Why the TTAB’s likelihood-of-confusion ruling did not bind the federal court – What the Second Circuit’s decision means for brands facing litigation after a TTAB loss Tune in for a clear look at when a TTAB loss can follow a brand into federal court, and when it cannot.