Penn State Is Losing NIL Battles... Matt Campbell Should Just Spend More?!

Penn State football’s NIL strategy is under scrutiny after the Nittany Lions lost running back Aiden Gibson to Rutgers. Should Matt Campbell and Penn State simply spend more to win recruiting battles, or would overspending on individual prospects create bigger roster problems when the transfer portal opens? Zach Seyko and Pat Koerbler (https://x.com/Poerbler) discuss Penn State’s recruiting budget, positional valuations, donor culture and the approaches used by Ohio State, Oregon and Texas Tech. They also examine James Franklin’s continued comments about his Penn State tenure and debate whether Franklin stayed too long or deserved another opportunity to fix the program. Plus, ESPN included only Rocco Becht, Benjamin Brahmer and Marcus Neal Jr. among its top transfer players. Which Penn State additions were overlooked? Chase Sowell, Kooper Ebel, Caleb Bacon, Jeremiah Cooper, James Peoples, Armstrong Nnodim, Alexander McPherson and Karon Brookins are among the potential impact players discussed. Does Penn State need to become more aggressive with NIL, or is disciplined roster spending the smarter long-term strategy? Share your answer in the comments. Photo credit: IMAGN IMAGES via Reuters Connect Become an every-dayer! Subscribe to Locked On Nittany Lions on YouTube: https://www.youtube.com/@LockedOnNittanyLions?sub\_confirmation=1 Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. From the opening whistle to the final kick, Let There Be Goals on FanDuel. Visit https://FANDUEL.COM to get started now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LONittanyLions?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow the show on X! https://x.com/LockedOnNittany https://x.com/zach\_seyko #lockedonnittanylions #pennstate #nittanylions #pennstatefootball #collegefootball #bigtenfootball #ncaafootball #lockedon #weare #football 0:00 Penn State’s NIL Spending Debate 1:25 Aiden Gibson, Rutgers and Recruiting Bidding Wars 3:58 The Ohio State NIL Model vs. Oregon and Texas Tech 7:19 Why Big NIL Spending Has Not Guaranteed a Championship 9:13 Penn State Donors and the NIL Return-on-Investment Problem 14:31 James Franklin Keeps Talking About Penn State 15:24 Did Penn State Give Franklin Enough Time? 18:10 Why Franklin’s Comments Still Frustrate Penn State Fans 22:44 Virginia Tech, Tennessee and the “Who Was Right?” Debate 24:44 ESPN Ranks Only Three Penn State Transfers 28:51 Penn State’s Most Intriguing Transfer Breakout Candidates 32:16 Chase Sowell, Karon Brookins and the Wide Receiver Plan Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.