Penn State Swaps Nike for Adidas | Penn State Nittany Lions Football News

Penn State just swapped Nike for adidas in a blockbuster 10-year deal worth up to $300 million, ending a 33-year partnership and launching a new era for Nittany Lions gear. The first look? A pop-up shop packed with iconic three-stripe apparel. adidas sees Penn State as a “pinnacle brand” and is fully invested, working hand-in-hand with coaches and athletes to preserve the program’s identity while pushing innovation. Football uniforms now proudly display the adidas logo — classic, heritage-driven, but unmistakably new. Beyond gear, the partnership unlocks fresh NIL opportunities through adidas’ Ambassador Network, letting student-athletes lead initiatives. Designs are already stretching to 2028, and fan input is central to shaping everything from jerseys to sideline gear — this isn’t just a logo change, it’s a full-scale reimagining of Penn State’s athletic brand. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/90c2317369c2a9fe