Penn State Swaps Nike for adidas | Penn State Nittany Lions Football News

Penn State Athletics is flipping its footwear and gear allegiance from Nike to adidas, launching a landmark 10-year deal worth up to $300 million starting July 1st — complete with uniforms, equipment, and major NIL support for athletes. After 33 years with Nike, this move positions Penn State as a flagship in adidas’ college sports lineup, with the school preserving its iconic uniform tradition while exploring future design expansions. Athletes will debut in adidas gear and gain access to the brand’s NIL Ambassador Network for new endorsement opportunities. To celebrate, fans can snag discounted Nike gear, shop exclusive adidas merchandise, and enjoy a limited-edition ice cream flavor and trophy photo ops on campus — all part of a big, bold new chapter for Nittany Lions fans and athletes alike. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/0685861f6d418d82