EPISODE · Nov 20, 2024 · 17 MIN
PensionBee’s Holistic Approach to Customer Communications & Engagement, Brooke Day, PensionBee (#8)
from Regulated Digital · host Sam Kendall, Beyond Encryption
We spoke with Brooke Day, Head of Brand and Communications at PensionBee, to explore how the company keeps customers engaged throughout their lifelong pension journeys.Engaging customers in long-term financial products like pensions takes a multifaceted approach. Combining education with personalised, multi-channel communications is how PensionBee maintains customer engagement over decades for their lifetime product.In financial services, customer engagement extends beyond transactions; it involves building affinity and relationships through multiple interactions.Learn more on our website.
What this episode covers
We spoke with Brooke Day, Head of Brand and Communications at PensionBee, to explore how the company keeps customers engaged throughout their lifelong pension journeys.Engaging customers in long-term financial products like pensions takes a multifaceted approach. Combining education with personalised, multi-channel communications is how PensionBee maintains customer engagement over decades for their lifetime product.In financial services, customer engagement extends beyond transactions; it involves building affinity and relationships through multiple interactions.Learn more on our website.
NOW PLAYING
PensionBee’s Holistic Approach to Customer Communications & Engagement, Brooke Day, PensionBee (#8)
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.