Penske President Bud Denker on How He Turned a Dinner Table Idea Into a Presidential Executive Order

Ep. 269: Team Penske has raced in more than 6,600 races and won 10% of them — and they're the winningest team in IndyCar history. This summer, Bud is leading the Freedom 250 Grand Prix, the first-ever IndyCar race in the nation's capital, down Pennsylvania Avenue August 22–23. In this episode, you will learn how a dinner-table idea turned into a presidential executive order and lessons in: Why "it's all in the communication" when you're building trust with people you don't lead Why effort equals results — and why Bud carries a coin with his sons to prove it How to turn a gut-wrenching loss into your team's next strategy session Why he opens meetings with a story instead of a to-do list Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU tell your story. Send us a message here to get started: https://books.forbes.com/don/ Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time, Don offers these live and virtual presentations built to inspire your team toward personal and professional greatness. Special thanks to Amelia Prieto and Lilly Mae Stewart for making this episode possible.