'People Buy from People': Humanizing Brands with Eric Morley

Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.  Key Takeaways:- The six pillars of BRANDPWR- Effective marketing strategies- Humanizing your brandEpisode Timeline:2:15 An overview of Blue C's work4:00 The BRANDPWR framework7:45 Identifying your target customer9:00 Wahoo's Fish Taco's 2021 rebrand11:15 Finding brand clarity14:00 The importance of KPIs15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand21:30 Tod's work with California Deluxe Windows23:50 Eric's thought leadership philosophyThis episode’s guest:• Eric Morley on LinkedIn• BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.