People Buy Milkshakes Early in the Morning. A New Product Is Born.

Evan talks about how McDonald's discovered that most of their milkshakes were sold before 10 a.m., which sparked a heavily sold product that keeps many businesses running: the frozen coffee beverage. Listen along as Paul and Evan discuss how flexible and dynamic businesses can be and why trying to pick the winners out of the crowd has proved to be a bad tactic for investors. Later in the episode, Paul and Evan talk about private equity and why the industry seems to only focus on the upside: because it makes the industry a lot of money. Evan encourages investors to exchange the word “private” with “unregulated” and consider whether you want to put your money in unregulated equities.    Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.   This material is for general educational purposes only and is not personalized investment, financial, tax, or legal advice. Past performance does not guarantee future results. Nothing here is an offer, solicitation, or recommendation for any security or strategy. All financial decisions involve risk, and you should consult qualified professionals before acting on this information. Advisory services offered through Paul Winkler, Inc., an SEC-registered investment adviser.