People Buy People: How Personal Brands Outshine Corporate Strategy in the DSO World

 In this episode of The DSO Hygienist Podcast, I sit down with the vibrant and insightful Sarah Ruberg, a powerhouse in the DSO and vendor space who is shaking up the way we think about marketing, branding, and visibility in dental. We talk about: ✅ Why people buy people—not products or logos ✅ The untapped power of authentic LinkedIn presence ✅ How DSOs really make buying decisions (hint: it’s not from patient-facing posts) ✅ The one thing successful companies—big and small—all have in common ✅ What to do if you’re burned out, feeling stuck, or afraid to post Whether you’re a vendor trying to gain traction, a dental professional considering a career pivot, or a DSO leader looking to increase brand trust—this conversation is a must-listen.   Founder, Our Thrive Tribe | Head Unicorn & Plant LoverSarah “Sparkles” Ruberg leads Our Thrive Tribe, a strategic marketing agency helping DSOs and industry partners grow with authenticity. With 10+ years in dentistry, she’s passionate about empowering others through self-awareness, strong relationships, and bold branding. Her team supports clients with strategic marketing and advisory services—all with a touch of sparkle #DSOHygienist #DSOLeadership #DentalMarketing #PersonalBranding #LinkedInForDentistry #DentalVendors #WomenInDSO #AuthenticBranding #DentalCareers @thedsohygienist"Like" and "Subscribe"https://thedsohygienist.buzzsprout.comFollow me on LinkedIn: https://www.linkedin.com/in/christine-diehl-rdh/music credit:  "Seize the Day" by Andrey Rossihttps://thedsohygienist.com