People can't get enough of Apple

Despite ever-increasing prices and fierce competition, consumers flock to Apple's new products every year. Surely this year will be no different, and hosts Mustafa Alrawi and Chris Nelson assess the world's first trillion-dollar company as it unveils a new line of products in this week's Business Extra podcast. Also in this episode: Saudi petrochemicals maker Sabic has growing ambitions in China, a sign of how some of the Kingdom's largest businesses are diversifying. Siemens is pinning its hopes to electric passenger jets in the hopes that hybrid-electric planes are the future of flight. And we have a chat with Emirati branding expert Kawthar Bin Sulayam, the founder and CEO of KBS Communications, who has helped with the branding efforts of the Dubai government and the Abu Dhabi Grand Prix.