People-Centric GTM: Mark Kilen's Framework for B2B Growth

from B2B Go-To-Market Leaders · host Vijay Damojipurapu

Send us Fan MailWhat's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.

What this episode covers

Send us Fan Mail What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-f...

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People-Centric GTM: Mark Kilen's Framework for B2B Growth

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This episode is 41 minutes long.

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This episode was published on March 27, 2024.

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