People Don’t Buy During The Holidays?

What this episode covers

I don't lose any sleep over this, but I roll my eyes when someone says... November and December are slower months! No one is online during holiday time... Don't even bother marketing or sending emails until January... Don't you want to take some time off? And my answers are: Of course I take time off -- that's what scheduled blog posts and scheduled autoresponder emails put in the queue in advance are all about (bonus if people can't really tell if they're live or pre-scheduled)... Many people (not you personally, but others) are working too hard and not working smart enough. They could get a lot more done in less time AND possibly use these few days off to plan their next move or squeeze in an hour here and there... What about eBay? Amazon? Retail stores? There are tons of people buying. And if you say that's apples and oranges because I run an online business... well... aren't there some people out there who are using this end of the year time to look into running their own online business? Sure, grandma won't buy an e-book or course but grandma might give those grandkids gift cards or money that they'll use to build their business This is the last chance for many business owners to lock-in their purchases (business write-offs) for tax time -- for example, I bought myself Google Glass (now discontinued) during the holidays one year... And most importantly, what's the difference if you setup a web page in late December 2016 that gets sales in January 2017? February or March 2017? You have to set it up in the first place... "You don't have to be great to start, but you have to start to be great." -- Zig Ziglar What's the easy answer? You need to setup, at the very least, an opt-in page and a sales letter using Paper Template. Of course take a bunch of time off to get that perspective, recharge your batteries and figure out your next move... but what counts is not so much thinking or planning, but ACTION... Setting up a web page that sells something is the best ACTION you can take this holiday season, and using WordPress plus Paper Template is the best way to do it quickly while also having all the little features you need.

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