People don’t buy ideas, they buy you

You can have a great idea, but if you can't communicate it effectively, it may never get the attention it deserves.Robert Herjavec shares why your body language, tone, delivery, and nonverbal communication can be just as important as the words you say. To communicate effectively, you also have to understand who you're talking to and tailor your approach accordingly.Because ultimately, people don't buy ideas—they buy you.Here's your edge for today:Key Topics· Selling yourself· The power of nonverbal communication· Adapting your communication style· Understanding your audience· Building confidence and credibilitySource: People don’t buy ideas. They buy you. | Robert Herjavec