People Driven Strategy, with Erin Andrea Craske

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for conscious, social, and ethical business rebels. Erin’s 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide has equipped her with a valuable understanding of why businesses fail and how they can succeed. Erin says, “Continuously addressing surface problems demands considerable effort. Conversely, tackling the root cause once and for all results in an effortless journey. In business, this translates to strategy and in profitability, it's about mindfully enhancing revenue streams, reducing stress, fostering satisfaction, and ensuring sustainable profitability flow.” Connect with Erin https://linktr.ee/eacraske A gift of two full coaching sessions to the listeners 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials For more podcasts like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online