People-first content: How to balance buyer needs, business goals, and stakeholder demands.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. In our debut episode, Konrad chats with Shelby Blitz, Content Director at HiBob, about people-first content and balancing buyer needs, business goals, and stakeholder demands. In this episode, you’ll discover: Why the best content is “people-first” Why relying solely on SEO isn’t enough How to connect ToFu, MoFu, and BoFu content HiBob’s recipe for creating content customers crave Tune in for real insights, expert strategies, and tips to elevate your marketing game. https://youtu.be/GHSXrs877GM