People First, Profits Second: Scaling a Healing Business Without Burnout with Amber Briggle

In this powerful and inspiring episode of Willow Healing Matters, host Catherine Crestani is joined by Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, a multi-award-winning wellness brand and emerging national franchise.Amber shares her raw and honest journey of building — and then rebuilding — a massage therapy business after the COVID-19 pandemic forced her to shut her doors, lose most of her team, and start again from scratch. What followed was not just business recovery, but a complete re-anchoring into values-based leadership, people-first culture, and sustainable growth.In this conversation, Amber reveals how Soma Massage Therapy grew from near collapse to over $1M in annual revenue, expanded into a larger location, and evolved into a franchise model — all without sacrificing ethics, compassion, or wellbeing.You’ll hear insights on:* Rebuilding a business after pandemic shutdown and burnout* Why people-first leadership creates long-term success* The hidden cost of doing everything yourself as a business owner* Burnout in healers, bodyworkers, and wellness professionals* Creating systems, support teams, and boundaries that scale* Franchising as a way to expand healing without personal depletion* Valuing staff, clients, and community over profit chasing* Why listening, compassion, and human connection matter — in business and beyondThis episode is essential listening for wellness practitioners, healers, entrepreneurs, franchise owners, and anyone building a heart-led business who wants to grow sustainably without losing themselves in the process.✨ Learn more about Soma Massage Therapy & franchising:Visit mysomamassage.com and explore the franchising opportunities or self-care resources shared by Amber.🎙️ Willow Healing Matters explores healing in all its forms — from the body and nervous system to leadership, business, and the soul.You can connect with Amber via her website: www.mysomamassage.com Or via social media - facebook.com/somadentoninstagram.com/mysomamassageyoutube.com/mysomamassageThank you so much for listening to our podcast!My Book Obsession is Catherine Crestani’s virtual book club and reader space, where stories are released slowly and explored through reflection.It is home to Catherine’s novel My Virtual Obsession, a psychological story exploring intimacy, loneliness, desire, and the blurred edges between technology and connection.The full book is now available, with ongoing reflections and reader discussions inside My Book Obsession.🔗 Start here: mybookobsession.substack.comYou can check out our store with e-books, books, courses and more here - https://payhip.com/WillowHealingIf you would like to find out more about us check out willowhealing.org or our Substack willowhealing.substack.com .Feel free to link up with us on Instagram! @willowhealingshYou can email us directly at [email protected] healing! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit willowhealing.substack.com/subscribe