“People Lie on Social — But They Tell the Truth in Search” — What That Means for Strategy with Heather Physioc

In this episode of Breakthrough Innovation, we welcome Heather Physioc, Chief Discoverability Officer at VML and global keynote speaker. She’s built award-winning search and content teams — and now she’s helping leaders understand how discoverability shapes everything from branding to org design.Heather doesn’t just talk marketing — she talks systems, trust, and what people are really looking for.💡 Why discoverability is no longer optional — it’s your org’s visibility engine🧠 How AI is shortening the gap between intent and decision (and what that means for your strategy)⚠️ The 99% failure rate of AI initiatives — and how to lead through the chaos🔍 Why search is a better reflection of truth than social media — and what you can learn from it🤝 How to break silos and align your team around the real customer journeyThis episode is packed with insights for anyone leading transformation, innovation, or go-to-market strategy.Thanks for tuning in to Breakthrough Innovation! Want to subscribe to the podcast? Have feedback to share? Connect with us on Spotify or iTunes and leave us a review—we’d love to hear from you!