People Over Profit Margins

Many farmers and ranchers, especially their wives, have second jobs or businesses that they run from their ranch. One such individual is Tray Pelster, a New Mexico horsewoman and entrepreneur who is creating customized cinches for your horse. Let's rejoin that conversation and learn more about Tray Pelster and Wild Cayuse Cinches.   It must be difficult to keep that balance of top quality with competitive pricing.   "I really shoot for that. I really try. We have had to raise our prices recently because mohair, I mean everything inflation has just been outrageous. But we tried to keep it minimal. It's enough to keep us alive but it's not enough to completely drown the consumer. I haven't had anyone really say much to me about it. I do have a lot of people who approach me saying you need to charge more for this. I just say why? We're making it just fine. We're doing okay. It's people like you who make that happen. So I don't worry about the profit margins. I worry about the people. And that's important to me."   I understand you're going to have a website put together. Can you go ahead and give us that domain name please?   "It'll be wildcayusecinches.com and my dream come true is to have our own website and to be big enough to be able to run and maintain a website and have people use our website. It is absolutely wonderful."   Tray Pelster, New Mexico Horsewoman.