People, purpose and product – a conversation with Helen Russell, Equator Coffees

In today’s episode, we're speaking with Helen Russell, Co-Founder and Executive Chair of Californian specialty coffee business Equator Coffees.With more than 30 years in the coffee industry, Helen has been at the forefront of the US specialty coffee movement and launched Equator Coffees with her business and life partner Brooke McDonnell in 1995. What began as a small garage roastery in the Bay Area has grown into a thriving business with 12 retail locations and a successful wholesale operation.In this conversation, Helen shares how she and Brooke built a company around the belief that passion and profit can coexist. She also reflects on the importance of community and human connection in coffee, the role of values in building a successful business, and how commercial performance can create opportunities to make a positive impact.Credits music: "Lighthouse" by Californian artist Haley Fishberger in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear