People Say They Want Local Food… So Why Aren’t They Buying It? | Robinette Farms | Building Nebraska

Robinette Farms started with a simple idea: connect people to the land through food. But building that vision hasn’t been easy. In this episode, Alex Robinette shares the journey — from launching a local food business to navigating a life-changing accident that reshaped his role on the farm. We also dive into the realities of building a direct-to-consumer ag business, the tradeoffs between control and risk, and detail Alex's philosophy for the future of agriculture: commerce, conservation, and community. Building Nebraska is presented by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln — developing the next generation of agricultural leaders and entrepreneurs.