People Still Matter: Conservation Policy, Advocacy & the Power of Relationships (Ep 772)

JOIN US AT THE 2026 DUCKS UNLIMITED EXPO! July 31 - August 2 at the RENASANT CONVENTION CENTER in Memphis, TN Conservation isn’t just about habitat — it’s about people, relationships, and showing up when decisions are being made.In this episode, host Dr. Mike Brasher sits down with Bill Cooksey, Partnerships Program Leader for the Tennessee Wildlife Federation, to talk about a career spent at the intersection of conservation, policy, industry, and grassroots advocacy. Bill brings decades of experience from Avery Outdoors, National Wildlife Federation, and now TWF, offering a unique perspective on how conservation decisions actually get made — and why personal relationships still matter more than emails, posts, or press releases.The conversation spans conservation advocacy, wildlife policy, changes in the hunting community, misinformation, and how sportsmen can still shape the future if they’re willing to engage directly.In this episode, listeners will hear about:Bill Cooksey’s path through the outdoor industry, conservation NGOs, and policyThe role of state wildlife federations and how they differ from national organizationsWhy conservation advocacy is ultimately about relationships and trust“Pick up the damn phone” — why real conversations still move the needleHow sportsmen influence policy at the state and federal levelsProtecting hunting rights through proactive engagementA landmark Tennessee case involving duck hunters and municipal restrictionsWhy misinformation spreads faster than science — and how to respond productivelyChanges in how hunters get information and engage with conservationThe decline of CRP, habitat loss, and consequences for duck populationsThe chronic underfunding of the U.S. Fish and Wildlife ServiceWhy engagement — not social media outrage — creates real impactPractical advice for contacting legislators and making your voice heardReasons for optimism about the future of waterfowl conservationThis episode is a reminder that conservation success still depends on individuals willing to speak up, build relationships, and advocate for the resources they care about.SPONSORS:Purina Pro Plan: The official performance dog food of Ducks UnlimitedWhether you're a seasoned hunter or just getting started, this episode is packed with valuable insights into the world of waterfowl hunting and conservation.Bird Dog Whiskey and Cocktails:Whether you’re winding down with your best friend, or celebrating with your favorite crew, Bird Dog brings award-winning flavor to every moment. Enjoy responsibly.