People, Technology, Transformation
from Soft As Steel Hosted by Dennis Doran
In this episode of the Softest Steel podcast, host Dennis Doran chats with Sasha Reed from Procore, an advocate for innovation and transformation in the construction industry. Sasha delves into the growing influence of technology, like AI, and the crucial role of soft skills in leadership. She highlights the industry's ongoing efforts to shed its reputation as slow to change, emphasizing new roles that create opportunities for underrepresented communities, including women. Sasha also discusses the power of collective action, referencing her work with organizations like AGC, ABC, and the Get Construction Talking campaign. Tune in to discover how transformative leadership is shaping the future of construction—a topic regularly explored in The Power of Construction podcast, which Sasha co-hosts with Kristopher Lengieza.
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