People With … Mark Bradley’s personal mission to revolutionise treatment using RWD

Emma hosts the third series of Pep Talks, sponsored by Norgine Pharmaceuticals, featuring Mark Bradley, a pioneer in patient engagement. Mark shares his journey from a student nurse in Northern Ireland to founding the People With platform. He discusses the importance of personalized medicine and the need for better understanding patient profiles to improve treatment outcomes. Mark's vision is to use real-world data to inform clinical trials and patient care, emphasising the value of patient input in medical research. He highlights the challenges and successes of integrating patient data into healthcare, aiming to enhance the efficiency and effectiveness of treatments. Emma and Mark explore the potential of platforms like People With to revolutionise patient care and clinical research, making a significant impact on the future of medicine.