Peppa Wise, Multiverse: Why Talent Beats Experience and How to Build Sales Teams

This is the practical sales playbook from Europe's best for small business owners looking to grow customers, sales leaders in any sector, founders and those interested in a sales career.In the inaugural episode of Unsung, founder Will Maunder-Taylor sits down with Peppa Wise (Sales Leader at Multiverse) to unpack from small businesses to scale ups.This isn’t a career story but a practical breakdown of how great operators are built.A few practical wins that stand out: ⁠Who to hire & Why talent, not experience, is often the real differentiatorHow to hire specifically for drive, coachability, and “intangibles”How to get the most from sales people down to what meetings to have whenWhat KPIs and targets should you track and what does 'good' look like...specificallyWhy sales remains one of the few true meritocraciesPeppa’s story — leading teams in her early 20s inside one of Europe’s best sales engines — shows what happens when companies back potential and build around it. If you're looking to get more customers in your company, build a sales team, or get more out of one this is for youTimestamps00:00 Introduction to Unsung and guest02:00 Peppa Wise's background & young talent success05:00 Hiring: A-players, experience vs potential10:00 Career growth & learning from top leaders14:00 Building teams & hiring frameworks25:30 High performance & sales fundamentals32:00 Pipeline, cold calling & operating rhythm43:30 Hiring advice & breaking into salesFollow Unsung. Unsung explores entrepreneurship through acquisition — buying and growing small businesses instead of starting from scratch.