Pepper Miller - Let Me Explain Black, Again and Navigating Underrepresented Consumer Segments

Pepper Miller is a seasoned market researcher and speaker, boasting over twenty-five years of expertise as a Black American subject-matter expert. In 1995, she founded the Hunter-Miller Group, focusing on market research and marketing strategy. Her standout achievement was spearheading the pivotal 2008 study, "Black American Today Segmentation Study.We discuss the crucial role of market research in understanding underrepresented consumer segments. Her latest book, "Let Me Explain Black, Again," highlights the diverse sub-cultures within Black America, encouraging marketers to bridge understanding gaps. Our conversation explores the impact of racial erasure on Black individuals and society, stressing the importance of cultural awareness and appreciation.Episode Resources:Order the book Let Me Explain Black, Again HereLink to purchase:FYLPxWRDSMTH Merch Collaboration*suggestion is to size upDownload this episode of For Your Listening Pleasure wherever you get your podcasts! Make sure you follow us on Instagram @foryourlisteningpleasure  Click here to listen to the For Your Listening Pleasure Theme Song Playlist on Spotify.To continue the conversation, feel free to DM me at https://www.instagram.com/foryourlisteningpleasure/ or email me at [email protected].