Pepsi Buys Poppi. Your Move, Coke.

In this episode: On this episode of CPG Week, the team unpacks PepsiCo's unsurprising acquisition of better-for-you soda brand Poppi. The podcasters break down what is known so far and what might be on the horizon for the gut-health soda set as a result of the deal. Show Highlights: 1:00 - Diving right in, the CPG Week team launches into PepsiCo's acquisition of Poppi. What does the "Popsi" deal, as Nosh managing editor Monica Watrous calls it, mean for the category moving forward?  4:00 - The group discusses how this changes the trajectory of other soda strategics like Coca-Cola in the category. 7:30 - Senior reporter Lukas Southard flags how the deal could shift the category deeper into foodservice where competitor Olipop has been investing heavily.  10:15 - Can Poppi continue to be cool within a large beverage conglomerate's system? The podcast team discusses why Poppi has succeeded in making itself one of the most recognizable brands in the better-for-you soda set and whether it can maintain that image. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts