Pepsi: Doing Good Business | Special Markets | 1

In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black community, despite the challenges of rampant segregation. Want to listen to the remaining episode of Pepsi: Doing Good Business? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.