PepsiCo Pulls $1.9B Media From Omnicom

PepsiCo Moves $1.9 Billion Media Account To Publicis. PepsiCo has confirmed shifting its global media business from Omnicom Media to Publicis, a marker of how the largest CPG budgets are moving after holding-company consolidation. (MediaPost, Marketing Dive, Morningstar) WPP Seeks Dismissal Of Foster Lawyers Over Sony Probe Sources. WPP is asking a New York judge to act against opposing counsel in a former executive's wrongful-termination suit, putting agency whistleblower procedure into the public record. (MediaPost, everything-pr.com) OpenAI Says Ads Business Reaches $1 Billion Run Rate. OpenAI announced its advertising business hit a $1 billion annualized run rate, and buyers tell AdExchanger measurement and brand-safety controls determine whether test budgets grow. (AdExchanger) Nvidia Confirms Hugging Face Acquisition For Nearly $13 Billion. Adweek reports Nvidia has confirmed buying the open-source AI platform, concentrating more of the model supply chain beneath the AI tools agencies buy and build on. (Adweek) Also moving today: Dentsu India's turnaround faces a fresh test (storyboard18.com) Omnicom Media appoints David McCallen as chief strategy officer, Asia Pacific (Campaign India) Adobe acquires Indian market intelligence startup Rilo (TechCrunch, Market Screener) Hoka builds Strava running stats into digital OOH campaign (Marketing Dive) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com