EPISODE · Feb 5, 2026 · 20 MIN
Pepsi's Desperate Move Tells You Everything About This Economy
from Eurodollar University · host Jeff Snider
Pepsi is slashing prices for some of its most popular brands, some by 15%. The company said it has spent the past year listening to consumer feedback. Nah. What happened is always what happens in this economy and why there is no breakout inflation. Companies that do raise prices end up sacrificing volumes because their customers can’t afford to pay more. Eurodollar University's Money & Macro Analysis----------------------------------------------------------------Eurodollar University LIVE — February 2026, President's Day WeekendSmall group. Intimate setting. Direct access to experts you won't get anywhere else. Only a few VIP slots remain.Sign up here: https://eurodollar-university.com/event-home-page----------------------------------------------------------------PepsiCo to cut prices of Lay's, Doritos as consumers push backhttps://www.reuters.com/sustainability/sustainable-finance-reporting/pepsico-tops-quarterly-revenue-estimates-resilient-demand-sodas-2026-02-03/After Years of Increases, PepsiCo Pledges to Cut Prices on Snackshttps://www.nytimes.com/2026/02/03/business/pepsi-doritos-cheetos-prices.htmlhttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDU
What this episode covers
Pepsi is slashing prices for some of its most popular brands, some by 15%. The company said it has spent the past year listening to consumer feedback. Nah. What happened is always what happens in this economy and why there is no breakout inflation. Companies that do raise prices end up sacrificing volumes because their customers can’t afford to pay more. Eurodollar University's Money & Macro Analysis----------------------------------------------------------------Eurodollar University LIVE — February 2026, President's Day WeekendSmall group. Intimate setting. Direct access to experts you won't get anywhere else. Only a few VIP slots remain.Sign up here: https://eurodollar-university.com/event-home-page----------------------------------------------------------------PepsiCo to cut prices of Lay's, Doritos as consumers push backhttps://www.reuters.com/sustainability/sustainable-finance-reporting/pepsico-tops-quarterly-revenue-estimates-resilient-demand-sodas-2026-02-03/After Years of Increases, PepsiCo Pledges to Cut Prices on Snackshttps://www.nytimes.com/2026/02/03/business/pepsi-doritos-cheetos-prices.htmlhttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDU
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Pepsi's Desperate Move Tells You Everything About This Economy
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