Pepsi's New Global Brand Platform with CMO, Mark Kirkham

from On Strategy Showcase · host On Strategy Showcase

Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.

Episode metadata supplied by the publisher feed · Published May 2, 2024

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Pepsi's New Global Brand Platform with CMO, Mark Kirkham

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