Pera Toons: Building a Strong Editorial Identity

In the sixth episode — entirely Italian — Emanuele Di Giorgi, Managing Director of Tunué, the publishing house behind the beloved Pera Toons (born Alessandro Perugini), tells us about the expansion strategies from comics to audiovisual, through social media. How far along is the international approach? What are the mistakes that, looking back, should never have been made? Follow the episode to find out!