Perceived, Probe, Reflect-KOL Engagement Model

In this episode, Tom Caravela is joined by Amy Patel to delve into her innovative KOL engagement model. Amy shares her career journey and introduces her perceive, probe, and reflect approach. The discussion covers the importance of pre-call planning, researching KOLs, and adapting to various personality types. Amy provides insights into effective probing techniques, setting up future engagements, and follow-up strategies. The conversation also addresses common mistakes made by MSLs and offers advice for overcoming challenges. The episode concludes with thoughts on the future of the MSL role and a reminder for listeners to subscribe and leave reviews.