Percer dans une nouvelle catégorie : Positionner un Cloud sur le marché de l'A | Constance Morales | Scaleway

Constance, PMM spécialisée IA depuis 2 ans chez Scaleway vient vulgariser le secteur du cloud, l'hardware, l'intelligence artificielle. Rien que ça !Elle a travaillé sur le développement d'une nouvelle catégorie de produit pour positionner Scaleway comme un fournisseur Cloud européen clé dans le domaine de l'IA et faire face aux GAFAM👉 À quoi ressemble le rôle de PMM dans le secteur du cloud, sa valeur ajoutée et les défis associés.👉 Son parcours : pourquoi elle s'est spécialisée dans le secteur du Cloud et comment elle est devenue PMM.👉 Les 3 niveaux de solutions et business model de la tech et du cloud : IaaS, PaaS, SaaS.👉 Son rôle clé dans la pénétration de Scaleway sur le marché de l'IA : de la recherche de marché au Go-to-Market.👉 Comment aborder le business model et le pricing dans un contexte marché ultra-dynamique et nouveau.👉 Ses apprentissages de se lancer dans une nouvelle catégorie de marché et ses conseils pour être rapidement perçu comme un acteur légitime. Bref, Constance nous fait voyager au cœur des stratégies Cloud pour l'Intelligence Artificielle. 🤖Cet épisode est sponsorisé par Contentsquare : Pour comprendre rapidement les parcours de vos clients et leurs interactions sur vos sites et applications mobiles, Contentsquare est une plateforme qui agrège toutes les données dont vous avez besoin.Expérience analytics et monitoring, product analytics, voix du client... Ces insights quanti et quali vous donnent les clefs pour optimiser vos pages et vous aider à prioriser. Pour tester l'outil cliquez iciRESSOURCES🛠️Le profil Linkedin de ConstanceRetrouve un résumé écrit dans ma NewsletterCONTACTEZ-MOI👋Écris-moi sur Linkedin Abonne-toi au compte Linkedin Product Marketing Stories SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔 Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadProduct Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • buyer persona • user journey • funnel marketing Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on December 5, 2024.

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