Perfect Flow Structure

In this session from Commerce Roundtable Miami 2025, Jess Vassallo, Founder & CEO of Evocative Media, dives into advanced email marketing tactics built for profit, not just growth. She breaks down how to protect your margins with intentional pop-ups, dynamic content, and smarter discounting. You'll hear how to capture better data, personalize with progressive profiling, and use tools to power real-time, revenue-driving automations.You’ll also learn how to design email flows that actually convert, build progressive profiles that fuel smarter segmentation, and make every message count—especially after the sale. Packed with real-world examples and frameworks, this conversation is a must-watch for marketers ready to move beyond the basics and start turning email into a true profit channel. ______ 00:00 Introduction to Profit-Driven Strategies 01:30 The Importance of Email Marketing 02:53 Foundational Email Flows 04:45 Optimizing Data Capture 09:13 Welcome Flow Best Practices 14:10 Browse Abandonment Strategies 16:23 Checkout Abandonment Optimization 18:45 Post-Purchase Flow Essentials 22:00 Winning Back Lapsed Customers 23:34 Addressing Common Email Marketing Issues 31:09 Designing Emails That Convert 34:56 Conclusion and Key Takeaways ______ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!