Perfect Is Boring: Jennie Edwards on Building Trust Through the Lens

For nineteen years, Jennie Edwards has been teaching people how to stop hiding from the camera and start trusting it. Known as Joyful Jennie, she left a cubicle and an ad agency job in the Midwest for Southern California, where she built a career as a brand visionary storyteller helping entrepreneurs, speakers, and business owners show up as their most authentic selves on video.In this conversation with Dawna Campbell, Edwards shares the techniques she uses to help nervous clients relax in front of a lens, why she believes we are living through a trust recession, and what changes when someone finally lets their guard down on camera. She also opens up about her work producing branding retreats, event content, and video strategy for growing businesses, and the moment she realized that perfect footage is often the least memorable kind.Because the people who connect are rarely the ones who look flawless. They are the ones who show up as themselves.Follow us on YouTube: https://www.youtube.com/@LATProductionsIncFacebook: https://www.facebook.com/LATribuneProductionsInstagram: https://www.instagram.com/latribuneproductions/